I am often finding myself amazed by the latest technology and eager to learn more about how to utilize it in order to better bridge the gap between information and experience.
Lately, I have been experimenting with QR codes and have been amazed by the potential uses for marketers. When scanned, these codes can redirect the user to a website, video, simple text, or a map with directions.
I generated a few QR codes of mobile sites I often visit and posted them in my home. I give the codes a quick scan to check the weather or find a movie playing nearby. The codes have worked for me every time and I find them to be a bit more user – friendly than some apps.
So this got me thinking, for what else could I use the codes? I created a video which contained a QR code and uploaded it to YouTube. The code was scannable and successfully redirected me to my mobile blog. Next, I posted the video to twitter to see if others would try it out. Sure enough, I had some hits.
For me, one of the coolest features of the QR code technology is that the redirect can change as often as you like. I can print one code and change the content daily, without having to reprint or redesign anything.
What are some of the creative uses you have developed for QR codes? Do you see this as a viable marketing tool for the years ahead?