Corbin Kappler

Archive for the ‘Technology’ Category

Google Earth -> Garmin

In Ironman, Technology, Training on April 25, 2011 at 10:07 am
Here’s how to create a custom route in Google Earth and import it to your Garmin device.
  • Create a route in Google Earth using the ‘Path’ tool.
  • File -> Save to My Places
  • File -> Save Place As (format Kml)
  • Go to http://www.gpsies.com/convert.do
  • Choose file (The one you just saved)
  • Convert to Garmin Course TCX
  • Open Garmin Training Center (Not Garmin Connect)
  • File -> Import
  • Select TCX file and import
  • Your new route will appear in ‘Courses’
  • Select your new route and in the ‘Device’ menu -> Send to device.

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Garmin + Facebook = Love

In Ironman, Marketing, Social Media, Technology, Training, Triathlon on February 16, 2011 at 2:53 pm

When Nike Plus first came out I was a huge fan. I loved the new online social component which the program offered. I started a challenge at my office and we competed to meet our goals together. At the time, Nike didn’t offer a heart rate monitor and Read the rest of this entry »

Utilizing QR Codes?

In Marketing, QR Codes, Social Media, Technology on February 2, 2011 at 9:57 pm

I am often finding myself amazed by the latest technology and eager to learn more about how to utilize it in order to better bridge the gap between information and experience.

Lately, I have been experimenting with QR codes and have been amazed by the potential uses for marketers. When scanned, these codes can redirect the user to a website, video, simple text, or a map with directions.

I generated a few QR codes of mobile sites I often visit and posted them in my home. I give the codes a quick scan to check the weather or find a movie playing nearby. The codes have worked for me every time and I find them to be a bit more user – friendly than some apps.

So this got me thinking, for what else could I use the codes? I created a video which contained a QR code and uploaded it to YouTube. The code was scannable and successfully redirected me to my mobile blog. Next, I posted the video to twitter to see if others would try it out. Sure enough, I had some hits.

For me, one of the coolest features of the QR code technology is that the redirect can change as often as you like. I can print one code and change the content daily, without having to reprint or redesign anything.

What are some of the creative uses you have developed for QR codes? Do you see this as a viable marketing tool for the years ahead?

 

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